As the momentum of the 1950s Civil Rights movement continued to build in the 1960s, Black college students rejected the nonviolent and integrationist approach advocated by civil rights leaders. In 1966 as an alternative, they embraced the Black nationalist ideology of Malcolm X. Under the rubric of Black Power and led by Kwame Ture (A.K.A. Stokley Carmichael) proponents of this ideology promoted national Black unity, Black pride, and self-determination. Their activism grew into a political movement to which Black people assigned social and cultural meanings described as “soul.” The term became associated with a range of Black cultural productions such as music, dance, visual art, foodways, fashion, natural hairstyles, a nonverbal communication style, and a unique language style of inner-city street talk and slang. With its roots in gospel music and the broader Black church culture, soul music captured the spirit, emotions, and chaos of the 1960s civil unrest that continued into the early 1970s.

The soul sound began to take shape during the 1950s, the beginning of the modern Civil Rights movement. Pioneers Ray Charles and James Brown, followed by Brown, Sam Cooke, and Curtis Mayfield in the 1960s, tapped into the gospel music tradition to give a new voice to a people struggling for their rights as first-class citizens. They borrowed the rhythms, musical structures, vocal and instrumental style, and emotional delivery of gospel music and transformed rhythm and blues into soul. Ray Charles took this a step further by turning the spiritual song “This Little Light of Mine” into a soul song “This Little Girl of Mine” (1955). His reinterpretation of the 1952 rhythm and blues hit “Drown in My Own Tears”(1956), written as “I’ll Drown in My Tears” by Sonny Thompson and Lula Reed, introduced the gospel rhythms of the 12/8 meter, call-and-response structures, gospel harmonic progression, vocal phrasings, and improvisatory style.

James Brown favored an intense, percussive, and gospel-inflected vocal sound similar to that of Black preachers he had observed in his youth. Brown’s dynamic persona lent a tension and excitement to his music, evident in the midtempo ballad “Please, Please, Please” (1956) with its repetitive, drawn-out choruses.

Soul music performers promoted the ideology of Black Power through their lyrics, which advocated national Black unity, activism, and self-pride. Curtis Mayfield, songwriter and lead singer of the Impressions, set the stage with “Keep on Pushing” (1964), “People Get Ready” (1964), “We’re a Winner” (1967), and “This is My Country” (1968). These themes also resonate in the recordings of Sam & Dave’s “Soul Man” (1967) and the Staple Singers’ “You’ve Got to Earn It” and “Respect Yourself” (1971). James Brown stressed the need for racial pride in “Say It Loud—I’m Black and I’m Proud, Pt. 1” (1968) and he addressed social and political issues in “I Don’t Want Nobody To Give Me Nothing (Open Up The Door, I’ll Get It Myself)” (1969) and “Get Up, Get Into It, Get Involved” (1970). By the end of the turbulent 1960s, Motown artists began to address a range of social issues as heard in the Temptations’ “Cloud Nine” (1968) and “Ball of Confusion (That’s What the World Is Today)” (1970), Gladys Knight & The Pips’ “Friendship Train” (1969), Edwin Starr’s “War” (1970), and Stevie Wonder’s “Living for the City” (1973) and “Higher Ground” (1973).

Other prevalent themes in the lyrics of soul focused on unity and respect, not only among African Americans as a community but in personal relationships as well. Otis Redding spoke of committed personal relationships in “I’ve Been Loving You Too Long” (1965), “Respect” (1965), and “Try a Little Tenderness” (1966), as did Sam and Dave in “You Don’t Know Like I Know” (1965) and “When Something Is Wrong With My Baby” (1966), and Al Green in “Let’s Stay Together” (1971) and “I’m Still In Love With You” (1972). Joe Tex’s “A Sweet Woman Like You” (1965), Percy Sledge’s “When a Man Loves a Women” (1966), and Wilson Pickett’s “I Found a Love” (1967) acknowledged the importance of women in their lives. Aretha Franklin (known as the “Queen of Soul”) echoed related themes from the opposite perspective in “I Never Loved a Man (The Way I Love You)” (1967), “Do Right Woman—Do Right Man” (1967), and “I Can’t See Myself Leaving You” (1968), and Gladys Knight & The Pips in “If I Were Your Woman” (1970).